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Specialty Hybrids and Channel® Brand.

Growing Stronger Together. Specialty Hybrids is transitioning to Channel® brand. Looking for the new name of your former Regional Brand product? Visit the Product Decoder below.
Go to Regional Brand Product Decoderarrow_forward_ios

A New Name. Your Same Favorite Products.

Specialty Hybrids and 10 other Bayer seed brands are uniting to create the new, enhanced Channel® brand, offering our customers a broader product portfolio, increased agronomic support, and enhanced digital tools. Farmers can continue to purchase their Specialty Hybrids™ products through spring of 2024 with the broader product lineup available fall 2024.

Channel Corn Products

Channel Soybean Products

Channel Silage Products

Channel Sorghum Products

Specialty seed transitioning to channel seed

Resources for You

You’ll still get the same excellent products and service you’ve come to expect from Specialty Hybrids. Now, you’ll get expanded product offerings, greater agronomic support, and more digital offerings.

Lock In Savings Up to 19% Off With the New Channel Club and Flexible Prepay Discounts

Channel® is leading the field with entirely new ways to help you save. With the new Channel Club and flexible prepay discounts, our farmer-focused finance program is giving you more ways to save up to 19% on seed purchases through the 2025 planting season.