We Convert Innovation Into On-Farm Profits!
Innovations destroy the “old”. They make machines obsolete and current ideas out
of date. If innovations are powerful enough, they change attitudes. When enough
people change how they think about a particular way of doing things, it erases the
old line of thinking forever creating a paradigm shift in attitude.
In the past few years, all of Specialty’s customers have made a paradigm shift by
changing their attitudes when thinking about how to raise a top crop. Through Monsanto’s
release of extraordinary innovations in crop production, our growers have learned
to stop looking exclusively within themselves for answers to increased profitability.
Instead, they are now relying on the values of these new breakthroughs. To do this,
growers are realizing the importance of working with a leading company like Specialty.
Specialty is the local liaison between the innovation leader Monsanto and our customers.
We supply growers with all of the information and support they need to turn new
technologies into on-farm profits.
Why did I introduce Monsanto as part of our Specialty Team? Because you need to
know who you’re with when you choose Specialty. You can see by our background that
we are serious when we talk about being able to provide customers with the newest,
highest performing genetics in the industry. You can see that we are serious when
we tell you that we can teach farmers how to save time, money and simplify their
lives by using the latest technological innovations. You can see that we are very
serious about Green Light as being the key decision making template for farmers.
When you hear or see the name Specialty, think about the experience you get from
our ability to translate innovations into benefits. Specialty does it better than
anyone else.
If you are already a Specialty customer, you know about the benefits you receive
when you buy from Specialty, the Exclusive Premium Brand. If you’re new to us, we’re
glad you’ve decided to make this most important connection. This connection is called
becoming a Specialty customer. We can help translate innovation into profit for
you too.
William Funk
President, CEO